Abound is a brand for children to build cultural awareness for a better world. We all want children to grow up in a world free from bias, to reach for their dreams, and feel whatever they want to accomplish in life is possible. The best way to give kids the benefits of a global perspective is to start promoting an interest in other cultures when child is young. Giving children a more global outlook prepares them for the future. They will be more likely to be able to tackle the environmental, economic, political, technological, and public health challenges they will inherit.